Social Media Image Size & Aspect Ratio Guide
Runs locallyUpdated October 25, 2026
Reference 2026 recommended pixel dimensions, aspect ratios, and crop safe zones for Instagram, YouTube, LinkedIn, X, TikTok, and Open Graph link cards.
| Placement | Suggested px | Aspect ratio |
|---|---|---|
| Instagram Feed | 1080 × 1080 | 1:1 |
| Instagram Story / Reel | 1080 × 1920 | 9:16 |
| Facebook Feed | 1200 × 630 | ~1.91:1 |
| LinkedIn Feed | 1200 × 627 | ~1.91:1 |
| X / Twitter Large Card | 1200 × 628 | ~1.91:1 |
| Pinterest Pin | 1000 × 1500 | 2:3 |
| YouTube Thumbnail | 1280 × 720 | 16:9 |
Networks update creatives specs often - verify official docs before major campaigns.
How to use Social Media Image Size Guide
Filter or scan the platform table for your target network and placement (feed post, story/reel, header banner, or link preview card).
Set your Figma, Canva, or Photoshop canvas to the exact pixel width and height shown.
Keep logos, faces, and headline text inside the central 80% safe zone so mobile UI overlays do not crop them.
2026 Social Media Image Dimensions & Aspect Ratio Cheat Sheet
Exporting graphics at the wrong aspect ratio causes social platforms to crop out your headline text, blur your company logo, or collapse your link preview into a tiny thumbnail. Bookmark this social media image size guide when setting up Figma frames or Canva templates.
Master dimension table by platform & placement
| Platform & Placement | Recommended Pixels (W × H) | Aspect Ratio | Safe-Zone & Export Tip |
|---|---|---|---|
Open Graph / Link Share (og:image) | 1200 × 630 px | 1.91:1 | Center text inside middle 1000 × 500 px for WhatsApp & mobile crops |
| Instagram Feed (Portrait / Carousel) | 1080 × 1350 px | 4:5 | Takes 25% more vertical screen height than 1080 × 1080 square posts |
| Instagram Reels / TikTok / YouTube Shorts | 1080 × 1920 px | 9:16 | Keep captions out of the bottom 350 px and right 150 px (UI buttons) |
| YouTube Video Thumbnail | 1280 × 720 px (min 640px wide) | 16:9 | Max file size 2 MB; avoid placing text in the bottom-right timestamp corner |
| X (Twitter) In-Stream Image | 1600 × 900 px (or 1200 × 675 px) | 16:9 | Displays uncropped in mobile and desktop timelines |
| LinkedIn Company / Personal Banner | 1584 × 396 px (Personal) / 1128 × 191 px (Company) | 4:1 / 5.9:1 | Keep key text on the right half so the left profile avatar does not cover it |
Connect your visuals to your HTML metadata
Once you export your 1200 × 630 px share image, wire it into your website <head> with the free Open Graph tag generator and Twitter / X Card generator, or read our full tutorial on Open Graph tags in 2026.
Social Media Image Size Guide FAQs
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